About 4Points.ca Inc.
4Points.ca Inc. is a full service Marketing and Communications company and is the Master Reseller of the XWM product line. Our team has over 135 years of combined experience delivering marketing, advertising and creative services, providing our clients with the tools they need to reach their target markets.
Whether we develop an identity for a new business, enhance an already existing brand through a carefully planned marketing strategy, or provide web-based or printed tools to ensure you reach your defined markets, 4Points' goal is to make your business prominent, accessible and prosperous.
XWM is a full featured web-based tool which provides you with the ability to communicate effectively with your clients, your staff and, your partners.
Corporations face a seemingly intractable set of challenges. In short, content is the key touch-point with customer. Thus, each industry has an imperative to get the right content to the right people at the right time...leaving it to the content consumer to choose web, print or another medium. With more than a decade of experience supporting information technology consulting companies, 4Points.ca Inc. senior management has a clear understanding of how content is developed and how to put it to best use, maximizing its value to the enterprise. 4Points.ca Inc. understands that content creation and management is the key to an enterprise's ability build and maintains customer relationships, generating revenue and fostering loyalty. As a market leader in CMS, DAM and ECM, 4Points.ca Inc. combines expertise in content development, workflow definition and media neutral publishing to create solutions based on real business needs.
The Internet and World Wide Web have transformed business operations, content value and distribution, customer relationships and commerce, and many other factors for many businesses. Gathering the raw knowledge content required to meet these challenges and refining it to the design, navigation and environment expectations of users are the core strengths of the 4Points.ca Inc. Web Practice. An effective Web site requires dynamic user-centric design supported by robust yet transparent technology. We combine experience in traditional design with a high degree of fluency in information architecture, user behaviour modeling and database technologies. Drawing from product development, client relationship and corporate brand planning, the information architect's role is to define a set of blueprints that incorporate time, motion and technology to balance user needs with corporate identity and branding strategies. 4Points.ca Inc.'s architects create meaningful connections between the people, business and technologies that shape an Internet initiative.
Web Strategy and Development
Successful Web business development requires the right blend of diverse skills and cultures needed to produce a truly great Internet site. 4Points.ca Inc.'s Web Practice brings together expertise in strategic discovery, information architecture, content management, project methodology, database programming and ecommerce systems. 4Points.ca Inc. believes that companies must first establish a foundation for technology and Web development programs. For that reason the 4Points.ca Inc. has developed an intensive discovery process of review, assessment and definition to initiate each strategy assignment.
Discovery process of review is designed to help clients dynamically react to shifts in business needs and technology environments while delivering effective and strategic Web initiatives that sell more effectively, accelerate revenue recognition and shorten time to market. All businesses evolve and so, too, must Web sites. Following a natural pattern of increasing integration and complexity, corporate Web initiatives often start out as vehicles to communicate product information, then expand to target brand building and marketing; and then integrate transaction based systems.
The final goal is to achieve a seamless integration of online and off-line business processes and markets. Next generation Web initiatives reach supply chains, manage customer relationships, become industrial marketplaces and communicate directly through wireless interaction. They provide sales support, propagate best practices across organizational boundaries, return market intelligence and self-update to remain current. Helping corporations reach this goal of the fully-evolved Web enabled work environment is the core competency of 4Points.ca Inc.'s Web Practice.
All potential Web activities must play an integral part in the overall business model. 4Points.ca Inc.'s Web Practice team is expert at helping clients define strategic IT business needs and has more than a decade of experience supporting companies from various industry segments. 4Points.ca Inc. consultants evaluate business resources, competitive environments, technology culture and organizational readiness in order to propose a strategic plan and delivery platform that is most suited to a client's capabilities and needs.
Enterprise Content Management Implementation
4Points.ca is recognized as a broadly skilled team in the design and implementation of enterprise content management (ECM) systems. Our areas of expertise in this area include document management, imaging and image management, enterprise report management, web content management, and digital asset management. We also work in the related areas of workflow and business process automation, records management and knowledge management. Our commitment to excellence has secured ECM product sales with respected associations and school boards to entrust the implementation of their ECM systems to 4Points.ca Inc. Leveraging our experience, methodology, and teamwork, our clients have come to rely upon 4Points.ca Inc. for the results we deliver.
Systems Development, including application configuration and component integration
Enterprises implement ECM for many different reasons, to meet a variety of business objectives. 4Points.ca Inc. will work with your business and technical stakeholders to deploy ECM capabilities that best suit your specific business objectives. Key objectives include:
- Developing a full appreciation of your business objectives and the metrics by which you define success
- Identifying the appropriate ECM technology, or technologies, that will best support your objectives
- Designing a solution that leverages our years of experience and specific appreciation of your requirements
- Implementing a solution in the most rapid, cost-effective, and appropriate manner
- Ensuring that your technical team is equipped with the knowledge necessary to support the long-term health of the solution
There is no substitute for experience and focus. Retaining a firm like 4Points.ca Inc. ensures that your ECM implementation will be done right the first time.
Web, Collaboration, and Portal Development
Enterprises have come to rely upon the web as a critical technology. Web-based applications offer great promise for extending the productivity of knowledge workers, customers, and partners. Most executives now even view their web properties (internet, intranets, extranets and portals) as important strategic assets. 4Points.ca Inc. helps organizations maximize the utility of these assets through our unique combination of technical acumen and focus on usability. While the vast majority of large businesses today utilize some form of WCM technology, only a small percentage are leveraging this technology to its full potential.
4Points.ca Inc. experienced team of WCM professionals help organizations make good on the promise that the internet holds in terms of creating value. Whether it is an employee portal, a family of product micro-sites, or a complete corporate re-branding initiative, we will help your business and technical stakeholders focus on a few key objectives:
- Identify the most appropriate platform and associated technology to achieve your business objectives whether it is a portal, collaborative system, or custom development
- Implement a superior Creative Design and Information architecture
- Develop website content
- Educate your team on the capabilities and limitations of WCM technology, helping to fully inform a plan that will ensure success
- Architect a solution that places high priority on sound usability principles to ensure user adoption
- Implement the solution on-time and on-budget
4Points.ca Inc. can help your organization derive significant benefits from WCM. These include:
- Driving down costs through customer self-service applications
- Improving the quality of content through the coordinated creation and publishing of content.
- Implementing web sites that integrate with back-end systems and resources
- Managing and promoting your brand by presenting a consistent face to external audiences
- Support publishing to multiple sites while maintaining content integrity
We provide products that offer a unique set of web tools that make daily maintenance of your site quick and easy. We work with you to establish an initial design and build a system framework. Once your site design is complete, our web tools give you the ability to maintain and update your own system without third party assistance. This drastically reduces the costs and turn-around time of ongoing system maintenance.
Xtensible Web Manager (XWM) is a turnkey, web-enabled communications system. We've developed several packages for business. Choose yours!